Ipsos MediaCT

Media, Content & Technology Research

The world, the business environment and technology are changing drastically. People are rapidly embracing the idea of being able to watch, read, listen to and access the content they want, when they want it.

Ipsos MediaCT provides companies in the rapidly-changing media, content and technology industries with research-based insights to improve their competitive advantage.

As an historical player in audience measurement for major national and international media, Ipsos MediaCT possesses a wide range of expertise including traditional and digital media audience measurement, syndicated media research, content development and testing, software services, market sizing and segmentation, customer acquisition and retention, media brand equity measurement, as well as the creation and running of on-line panels and communities and techniques for forecasting the likely success of new content, products and services.