Ipsos Loyalty

Loyalty Research

Ipsos Loyalty is the specialized international practice within the Ipsos group dedicated to helping clients improve business performance through customer satisfaction and loyalty.Relationships are our specialty. We drive the creation and improvement of mutually profitable relationships for our clients. We identify the most critical priorities requiring action to improve customer retention and profitability. The knowledge gained from several thousand projects completed around the globe, extensive R&D and a team of internationally recognized thought leaders, gives us a deep understanding of all the interactions that take place between your brand and your customers, your partners and intermediaries, and your employees.

Our expert researchers worldwide also have deep sector experience such as in energy, retail, telecoms, internet, finance, travel, healthcare and automotive.

We are committed to optimizing the profitability of relationships and maximizing the strength of our clients’ relations with consumers and customers, stakeholders, partners and employees. And we believe that the most profitable relationships are those that are mutually profitable, where both parties are satisfied.

The lpsos-advantage:

We help you to identify strategies to create value and build relationships.

Products and Solutions

Ipsos examines quality of consumer’s loyalty through various modeling and simulations, and evaluates the monetary effect caused by it. For a more accurate evaluation, we developed a research system that includes procedures related to clients. Research on consumer’s predictable loyalty is being developed, and we have also developed a data processing system that can be connected to clients’ data.

Different Types of Research Methodology and Models

  • Loyalty Optimizer™
  • Satisfactor™